.Manly Bands is a direct-to-consumer seller of men's rings. The provider released in 2016 after John Ruggiero, the co-founder with his better half Michelle, couldn't discover an ideal wedding event band.This is Ruggiero's second appeal on the podcast. In April 2021, our team discussed the company's beginning, one-of-a-kind band components, and much more. Since then, Manly Bands has obtained its own manufacturer. The making of bands coming from, state, Port Daniel's scotch barrels or Fender guitar strings produces powerful video, mentions Ruggiero, ideal for narration on social media and also somewhere else.The entire audio of our talk is embedded below. The transcript is edited for span and also clearness.Eric Bandholz: Give us a rundown of what you carry out.John Ruggiero: My other half, Michelle, as well as I started an on the web ring company referred to as Manly Bands in 2016 to resolve a concern of wedding celebration bands for guys. Our experts were only wed. I have sizable hands as well as couldn't find a band that I ased if that was not overpriced. My alternatives were ordering from a catalog or even possessing something tailor-made.I found yourself buying coming from a web site. The band arrived in a level mailer, without carton or customer support. It was a horrendous experience by today's ecommerce specifications.Our experts got wed, relocated to Fla, and also needed to have a project. Our experts informed ourselves, "We are actually each business people. Why do not we make our personal organization?" We discussed the forms of problems our experts would certainly observed and also just how to address all of them. My ring expertise turned up, and we decided to try to fix it for various other guys.Our target when our experts began was actually to pay rental payment. Our company believed making a couple 1000 bucks a month from this would certainly be fantastic. We considered it a lifestyle business, certainly not high-growth. It was actually only Michelle as well as me in our garage making rings and sending all of them bent on clients. Our experts had appealed one thing. Our message resonated along with prospects.Michelle and I make an exceptional group. I come up with concepts, and also she is actually the implementer. A considerable amount of our excellence heads to her imaginative thoughts. She titles the rings and also builds identities. She hooks up the rings to customers. Defining a ring exclusively as "eight-millimeter black" really did not cut it.Our team made rings from special components, like Port Daniel's gun barrels or even special steels. Your business removed. Since then, we've developed considerably. Our experts currently have more than 55 folks in the Manly Bands household. Regarding half of those are band artisans that do work in our just recently acquired manufacturing shop in Utah.Bandholz: When performed you acquire a manufacturer?Ruggiero: About a year as well as a fifty percent ago. Our team had actually been their client for several years, so we understood them properly. The majority of their organization was actually retail, which failed to passion our team-- visiting mom-and-pop jewelry experts. They kept their wholesale customers as well as brand name. Our experts acquired a few of their assets as well as delivered over employees.Inducing a manufacturing group has actually been just one of the best things our company have actually performed. It is actually been actually astonishing to walk out certainly there as well as enjoy them make rings out of Fender guitar strands or steel from an M1 Abrams tank.Bandholz: Just how performs in-house manufacturing influence marketing?Ruggiero: It's been substantial. Taking a video camera to the opposite of the workplace and also recording the team using turrets to reduce the metallic rods or scotch barrels into rings produces unbelievable online video. Our company have our camera team on the market constantly. Our experts use that video footage on our social networks as well as in our adds as well as e-newsletters. Our company make an effort to market that since a lot of business in the males's ring room do not produce. They fall ship or even purchase from international and afterwards transport it out. However we want it to last a life-time and be actually one thing people may take honor in.We have actually possessed a bunch of effectiveness with our military culture collection, where our company resource one-of-a-kind army products. We possess the M1 Garand rifle sell, the lumber part, from War of the nations I. Viewing our group put that in the lathe and also reduced a part out for a band is actually fascinating.Our marketing for those rings refer to the past history, the soldiers, where the tool was actually utilized, and things like that. My partner and I researched filmmaking in university. We use our skills to inform as well as narrate. As an example, I recently obtained an email coming from a client who shared that his grandfather used to drive M1 tanks. The customer gifted among those rings to his grandpa, as well as they possessed rather a mental substitution. It's nice to aid clients connect with their past as well as create something significant.Bandholz: Where can individuals acquire a ring coming from you?Ruggiero: ManlyBands.com. Our company have images on Instagram, as well. I perform Twitter and LinkedIn.