.The files in Google Analytics 4 could be confusing. Take, for instance, accomplishment files-- the stations delivering website traffic to your web site-- at Records > Achievement. The area details pair of forms of acquisition: customer as well as web traffic (i.e., treatments).I'll address those records in this post.Website Traffic Sources in GA4." Customer acquisition" vs. "Traffic acquisition".These 2 files in the Acquisition section divulge where each visitor originated from. Consumer acquisition stands for the initial source that took the person to your internet site. Visitor traffic achievement is the best latest.Claim a newbie visitor related to your web site from hitting an all natural hunt directory. GA4 is going to organize that initial go to in the "Organic search" stations for both records. But if she leaves as well as returns a couple of days eventually from a Facebook add, GA4 will provide the second see in the "Paid social" channel in the "Visitor traffic achievement" record as well as "Organic search" in "Consumer achievement.".Simply put, the "Traffic acquisition" report does not differentiate in between brand-new and returning customers. It reveals the overall sessions and where each originated. The "User achievement" record shows the overall consumers as well as their first (novice) resource.Networks.Both reports present "nonpayment network groups"-- traffic-source types-- including:." Direct." Guests who typed your URL in their browser's search bar." Organic Explore." Guests that clicked an all natural list on Google.com, Bing. or an additional search engine." Organic Social." Visitors that clicked an all natural message on a social networking sites website." Email."." Paid Explore."." Paid Social."." Recommendation." Site visitors who clicked on non-ad links on third-party internet sites." Organic Video clip." Website visitors that clicked non-ad links on web sites including YouTube, TikTok, and also Vimeo.For particulars on each stations, click on the pop-down menus on each file. In "Customer Acquisition," click the "Very first user default network group" food selection and also choose "Initial consumer source" for the checklist of originating domains.For in-depth resources of customers, click on the "First individual nonpayment network team" food selection and also pick "Very first consumer source." Click image to increase the size of.In the "Visitor traffic Acquisition" file, click "Treatment default channel group" and also pick "Session source.".For detailed sources of sessions, click the "Treatment nonpayment network team" menu as well as select "Session source." Click on picture to enlarge.The numbers might be different because of brand-new versus coming back brows through.You can easily limit both documents to a single webpage through the "Incorporate filter" possibility at the top.Select "Add filter.".Click on "Select dimensions.".Select "Touchdown webpage + inquiry strand".Select "contains" below "Suit style.".Insert your webpage's link slug (the component after the "/") or even any kind of word (including "smaller sized") from that URL.The website traffic and user accomplishment files will currently reveal data for that link.Limit the acquisition mentions to a single web page, including this example for a link including "smaller." Click graphic to expand.In a lot of cases, the individual and also traffic achievement reports are actually interchangeable. The differences, once again, come from returning visitors. No matter, the reports present the resources of traffic-- networks that offer your label as well as drive return gos to.